73% of online activity is related to local content. Search Engine Optimization(SEO) is very familiar term in the world of web. Unfortunately, it is most misunderstood term but it plays the success of your online business. Without SEO your online business cannot be successful.Today we will discuss 6 key reason why SEO is important for small business.
How will people find your services?
People search for any product or services by particular keywords. Google(Search Engine) find the relevant and reliable content related to user’s search term and show them. Generally, people will click on the result which appears on the first page. Getting the first position on google is very competitive, for that, you have to maintain lots of staff.
SEO is changing variable:
This staff is nothing – Search Engine Optimization (SEO). SEO is playing very crucial role in success a small business. SEO is variable, it’s algorithm changing day by day. Now, SEO is different from back in 2012. After 2012 SEO changes many ranking factors. Previously webmaster or SEO expert can easily spam the google and they got higher rank in google.
After that google update, its algorithm, and many websites lose their position. Now search engine optimization practice becomes more competitive to run a successful business.That’s why SEO is important for small business.
1# Your Name:
Building good reputation matters to your business. You are providing great services but if people do not know anything about your services then you will be not building a successful business. But, SEO can spread your name and services without paying a single penny in CPC marketing.
2# More people will find you:
To build a successful business, first of all, you need people to find our services. Without a customer, your shop will be an empty place. Right here we need SEO because only SEO can help people to find your business and make it successful.
3# More money will come:
What we will need to earn more money from our business ask yourself. We need more customer. How will we get more customer online? In the previous point, we see only SEO can bring more customer to your online business. So, indirectly SEO is helping you to earn more money.Now you understand why SEO is important for small business.
4# Google find you as more legitimate:
As we need more customer so we will do competitive SEO practices for our online business. A search engine like Google will easily understand what our business is. So it will put our business link on the first page when someone searches using keywords. That means Google find our business legitimate and display it to the user.
5# Put into higher ranking:
Competitive SEO practice will help google to trust your business. So whenever people will search your business using keywords then google display the result on top of search result.
6# The benefit of social media:
SEO will help us to get rank on the first page and for that reason, more people will discover our business. If they like our services then they will also help us to grow our business. You may be thinking how they will help you. In this case, social media plays exactly a big role. Your existing customer will talk about your business with their friends, they will share it on social media. When it will get viral on social media you will get the extra customer from social sites. After SEO social media is like an icing on the cake.
From the above scenario, I hope you get a good idea why SEO is important for small business. So to run a successful online business always have to keep eye on the SEO.