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Writing the query, synopsis, and nonfiction proposal

"Send query first."

"Send first three chapters and synopsis."

"Send nonfiction proposal and sample chapters."

You'd like to meet these requirements given in the Writer's Market listings, but maybe you don't know exactly what a synopsis is, or how to write a query, or which chapters to send. Fortunately, there's lots of information out there to help you. Here is some to get your started.

Query letters

Think of a query letter as a sales pitch. The main point of the query letter is to ask, "Would you like to see my manuscript." If you want a "yes" answer, then your query must sell the editor on your idea, yet not oversell. Editors aren't impressed with grandiosity, but they are impressed with good writing.

The main points to include in a query are:

  • Introduce your idea: This is your main sales pitch, and reads somewhat like the blurb on the back of a book.
  • Introduce yourself and your credentials: This is where you establish that you have the background and authority necessary to write on this topic. If you're writing about gardening and you teach gardening classes at a children's museum, be sure to say so. If you've published similar books, list some of them.
  • Request an action: End with a phrase such as, "Thank you for your consideration. I look forward to hearing from you soon." This is a polite way of asking the editor for a timely response.

The best way to learn to write great query letters is to read lots and lots of great query letters, with an analysis of what makes them great. The Writer's Market usually has some good and awful examples. Here are some websites that have plenty of examples for you to study:

Summary vs. Synopsis

What is a synopsis vs. a summary? A summary is a short explanation of what your book is about. Think of a summary as your "elevator speech" -- suppose you're at a conference step into an elevator and standing next to you is the well-known editor that you've been thinking of sending your book to. "I see you're a writer," the editor says, reading your name tag. "What have you written lately?" Quick! You have between now and the 18th floor to tell the editor all about your book! That's what a summary is: your sales pitch. The summary is often a part of a query letter or proposal package.

A synopsis, which is used when selling novels to editors, is essentially a longer version of a summary, but unlike the sales blurb on the back of a book, the synopsis doesn't leave the reader in suspense. The synopsis tells all. A good synopsis is a running narrative of the book's major events, told in the third person, present tense. A synopsis should capture the flavor of the book, including its tone and language. A summary of a hard-boiled detective story, for example, shouldn't sound like an abbreviated article from the Encyclopedia Britannica.

Your synopsis should introduce your main characters, their goals, and the main conflicts of the story. A "who... wants... but... so" format, useful for kids when writing book reports, also applies here. Who are your main characters? What do they want? But... what gets in their way? So... what do they do about it?

Some writers find that writing a synopsis is a painful process. How do you condense your entire story down to three or so short pages? That's a problem if you write the synopsis after you've written the story. However, some writers get around this problem by writing the synopsis first, as a kind of an outline, then altering it if the story changes as they write. This allows the writer to see the "bigger picture," the entire novel at once, and is a good composing device, as it helps keep your plot on track as you work.

As with the query letter, writers often find it useful to read well-written synopses before tackling their own. Here are some examples, and some helpful articles:

Nonfiction Proposal

When pitching nonfiction work, you may be asked to submit an outline and sample chapters, or a complete proposal. It's not a bad idea to have a proposal ready; in fact, it's not a bad idea to write the proposal before writing the book! Writing the proposal helps you organize the ideas and helps you determine the marketability of the book. Sometimes your book can be sold on the weight of a proposal alone -- though as a new author, it's best to have a complete manuscript ready, since editors will usually ask for one if they're not familiar with your work already.

While you'll see different formats for book proposals, most of them have these vital elements in common:

Title Page
Prepare a title page with a snappy title that describes what your book is about. This may seem obvious, but editors often come across manuscripts all the time that have vague, undescriptive, perhaps "artistic" titles. Elizabeth Lyon, in her book, Nonfiction Proposals that Anyone can Write, tells about a manuscript submitted with the title, Don't Even Try! The title left the editor asking the obvious: "Don't even try what?" The manuscript, despite its vague title, was a well-written book on dealing with manipulative people, and was later accepted and retitled, Earn Your Verbal Black Belt.

Besides a good title, your title page should bear your name, address, telephone number, email, and website if you have one. Write "Proposal for:" right above the title.

Summary (Concept Statement)
This is your "elevator speech," your short sales pitch, in which you tell the editor what your book is about. Your summary should be short, and should convey your enthusiasm for the topic. As with the query letter, you can end with a short description of your credentials so that the editor knows that you are qualified to write the book. The summary is often the hardest piece of the proposal to write, so you may want to set it aside until you have written the overview and the sections on marketing and competition. It's helpful to study the copy on the backs and jacket flaps of nonfiction books similar to yours. How does the copy help sell the book? What is included? What is not?

Overview (About the Book)
The overview is a longer version of the summary, running two, perhaps three pages. Like a novel synopsis, the overview tells all, so that the editor is not left in suspense. Consider these questions as you prepare to write your overview:

  • What is the context for this book? Or, what is the concept behind the book?
  • What problem have you identified that led to this book?
  • What benefits does the book provide? How does the book help the reader overcome the problem you've identified?
  • What is unique about your book's approach to the subject or problem?
  • Are there personal examples you can add, either from your own life or the lives of people you've encountered in your research?
  • What specific details from the book will help bring the overview alive?

At this point you may be thinking, "Problems? My book doesn't solve any problems. It's just a nice little book about skyscrapers, written for young children!" Well, what led you to write a book about skyscrapers? Was it your own child's question about what holds them up, or how the elevators work? Were you yourself curious about the inner workings? Was it hard to find answers to these questions? There's your problem, and your book solves it.

As you write your overview, remember to sell, sell, sell. Every paragraph should be chosen to present problems, solutions, or benefits. Be sure that each paragraph has a transition into the next, and that the whole overview flows smoothly. Your enthusiasm should be evident, though not overwhelming.

Promotion
In this section, you describe what you plan to do in order to promote your own book. With shrinking marketing budgets, publishers can only put so much money into marketing, and tend to concentrate their efforts on books that they know will sell well. Hence authors may be left to do a good deal of their own marketing.

So you're a shy writer living in Minot, North Dakota. "Promotion?" you say, in a tone edging on panic. "Marketing? What do I know about selling books?"

Consider what you do know already. Who do you know? Especially, who do you know in connection with books? Is there a bookstore you frequent? Is there a children's museum in town, preferably one with a gift shop that might carry your book? Do you participate in online writer's boards? Is there a small, local newspaper that is hungry for material, and could you write about your book or offer to give an interview? Good. You have some connections already.

If your book is accepted and published, your local bookstore owners will probably be delighted to know that there is a real, live author in their midst and may be happy to set up a book signing for you. While very few sales are made at signings, you can at least get all your friends to come and to invite their friends, and you get to practice meeting people. Children's museums may also welcome authors, especially if you can give a talk or teach a class. If your local schools have book fairs, you can offer to do a book signing to help promote the fair. Many online writer's boards will allow you to promote your book in your signature, or to announce the publication of your book.

As part of your promotion section, mention any of these opportunities that apply, and how you plan to use them to help sell your book.

About the Author
Just as you use the overview to sell the book, you use the "About the Author" section to sell yourself, or more specifically, your credentials. Here is where you make the case that you are qualified to write this book. Just the ability to put pen to paper doesn't suffice. A factory worker who writes a book on dieting won't be taken nearly a seriously as a doctor or a nutritionist -- unless that factory worker once weighed 400 pounds and is co-writing with the nutritionist who helped him shed half that weight. Even if you're not an expert in the topic, don't lose hope. Instead, sell the editor on your ability to write and to carry out thorough research and fact-checking. List any similar books or articles that you've published already, trips you've taken, research you've done, etc.

Market Analysis
In this section, you describe the demographic that you're selling the book to. What age of child will read your book? What interests would this child have? Where do you find children with these interests? If you know that books like yours sell well, discuss that fact. Add sales figures if you can get them to show how large your market will be. Also discuss how your target market can be reached. Traditional bookstores are the obvious place, but also consider school book fairs, book clubs, children's museums, gift shops, and other suitable venues.

Competition
So you want to write a book about elephants in India that are trained to do work, and as you research your idea, you browse the children's section of your library find lots of books about elephants. That's bad, right?

Not necessarily.

Talk to the librarian. You may find that there are lots of books on elephants at the library because lots of children like elephants, and the library needs many titles to support the numbers of elephant books that are checked out.

Take a look at the other titles. How are they like yours? How are they different? Maybe several of them describe Indian elephants being used as beasts of burden, but none of the books is entirely about working elephants, and yours has details and anecdotes that the others do not.

What you've just done is an analysis of the competition. Include those details in your proposal. If there are no books on your topic, you'll have to explain why there needs to be one. If there are several books on the topic, discuss why yours is different, and why publishing yours will help fill a niche.

Annotated Table of Contents
This is exactly what it sounds like: a table of contents with short descriptions of what is in each chapter. Whether your descriptions are short annotations or longer summaries depends on the complexity of the book, but in either case, they should lead the reader to want to turn to the chapter.

Sample Chapters
Finally, the meat of the proposal, the sample chapters. Most editors will ask for three sample chapters. Send them exactly that: chapters one through three. If there is an introduction, include that as well, but do not count it as a chapter. Be sure that these chapters are as polished as they can be, because here is where you prove to the editor that you can deliver what you've promised.

If you're looking for more information on writing book proposals, here are a few sources:

Recommended books:

How to Write Attention-Grabbing Query & Cover Letters
John Wood
Writer's Digest Books, 1996
The definitive text on writing query and cover letters, with detailed examples. This one belongs on every writer's bookshelf.

How to Write Irresistible Query Letters
Lisa Collier Cool
Writer's Digest Books, 2002
Pump up the "Wow!" factor in your query letters.

 

 Nonfiction Book Proposals Anybody Can Write
Elizabeth Lyon
Perigree Books, 2002
If you're writing nonfiction, you need this step-by-step guide to writing your proposal. You might find it helpful to write the proposal before writing the book, as this book gives you plenty to think about in terms of marketability.

The Sell Your Novel Toolkit
Elizabeth Lyon
Perigree, 2002
A step-by-step guide to writing a novel proposal designed to get your novel read.

Write the Perfect Book Proposal: 10 That Sold and Why
Jeff Herman, Deborah Levine Herman
Wiley, 2001
With detailed examples, the authors demonstrate how to put together an effective proposal.

Glen and Karen Bledsoe --> articles --> Submissions --> Writing the query, synopsis, and nonfiction proposal

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