Blogging. Everybody’s doing it. Or are they? Well if they aren’t, they should be. Especially small businesses.
Blogging is one—if not the—most valuable marketing tools a business has to engage with its customers. Today’s blogs are pieces of “digi-literature” that are changing the way businesses work and connect with the consumer.
What is a blog?
The word blog is short for weblog. Unlike a conventional website, a blog is more like your online diary, a place to consistently post short messages. You can offer “expert” tips, share your knowledge, discuss products or topics or services pertinent to your business or industry or keep them updated about what’s going on in a more informal way.
Still not sure? Here are the top reasons why your small business website needs a blog.
A blog is a simple, easy-to-use vehicle for connecting—and sharing timely and relevant information—with existing or prospective customers. Look at it as your own communication channel.
Blogs fuel Search Engine Optimization (SEO). SEO is the practice of improving and promoting your website to increase the number of visitors it receives from search engines. Search engines love useful content and will compensate you for it by driving traffic to your site.
Whenever you write a blog, it’s one more indexed page on your website. It’s also one more sign to Google and other search engines that your site is active and they should be checking in frequently to see what content you’ve published.
It gives your business a voice. Blogs create a place where you can tout new products or services, voice your opinion on new topics or the latest trends. It’s also where you can let your personality shine and show the world who you are and what your business is all about.
Blogs let you get closer to your clients or customers—getting ideas for product or service developments, finding out what annoys them and what makes them smile and uncovering new ways to make your business indispensable to them.
Nearly two-thirds of all businesses who blog acquire new customers as a result of their efforts.
Your blog is the center of all your content marketing efforts. It can be used with your business’s Facebook, Twitter, LinkedIn and Pinterest accounts, e-newsletters or e-books to create a uniform image.
Blogging doesn’t require you to be a professional designer. Typically, blogging platforms, such as WordPress and Hubspot, are user-friendly and don’t call for graphics skills.
Penning a blog allows you to share your expertise. Before you know it, you will be recognized as an expert in your field.
Blogs are everywhere. The Internet is so top heavy with good content now that readers don’t discriminate between a “blog,” “news site,” “website” and other forms of content. They simply want to be informed and entertained.
Blogging will convert traffic to your website into leads.
Blogs build confidence, relationships, and sales. Customers will start considering you to be the go-to person (or website) for information on your product or service and want to do business with you.
Your blog can double as an extended FAQ section for your website. Write posts on how best to use your products, remind them of the benefits of your services and/or provide buying tips or other related advice. Surveys ingrained in your blog posts or comment boxes can provide immediate customer feedback about new products or services.
While blogging can be time-consuming, it also can raise your company’s profile on the Internet, build word-of-mouth marketing and develop customer loyalty. It’s a time investment that’s well worth the effort.