1) Know your product well before sitting down to write on it. That way, you will write with conviction and authority. Quality writing will translate into quality traffic which largely means more sales.
2) Let the paragraphs be short. One paragraph should flow from the preceding one.
3) Use simple and direct language to inform and educate the prospect about the product’s features, the tricks of the trade and the market scene.
4) Talk directly to the visitor. Herein lies the importance of knowing your target audience and the profile of the prospect online.
5) Humour could be used to liven up your writing, but not at the cost of your product’s credibility.
6) Don’t be averse to the idea of explaining things in points. The idea is to maximize the clarity and minimize any ambiguities.
7) Don’t forget to highlight the USP (Unique Selling Point) of the product as also its key benefits.
8) The following strategy would show you the way forward more often than not: place yourself in the prospect’s shoes; try to think from his point of view as to what all he would like to know and want to be told.
9) Keep a friendly tone throughout. After all, you have the prospect’s well-being in your mind.
10) Give examples. For instance, if you want to explain to the visitor the benefits accruing out of a particular money-making opportunity, you could illustrate to him your lifestyle before the opportunity stepped into your life vis-a-vis your routine now that the money-making system is a part of your life.