Article marketing has become an accepted and successful means of generating website traffic or establishing yourself as a niche expert on the internet. Looking at the forums for web copywriters and Search Engine Optimisation (SEO) specialists, there is still a lot of confusion in many people's minds on exactly how to embark on this. You need a strategy. This article will hopefully give you some pointers on how to start, what you need to think about and what you should ask yourself. Who do you want to be? This may seem a ridiculous question, but many article writers will tell you that they wish they'd thought about this before they started. This is really about deciding whether you want your articles to promote a website or to promote you. If you're promoting a website, do you really want to use your own name? Would a pen name be better? What would you gain from using your own name, or what

would the drawbacks be? If you're promoting yourself, then maybe using your real name is the right thing to do. It's imperative though, that you make this choice at the start. Once you've signed up for accounts at article directories and submitted your articles, you're generally stuck with the name you used. It's virtually impossible to change once your articles have been repinted or syndicated all over the internet. What will you write about? Whether you're promoting yourself or a website, you'll need to stick to subjects that are relevant to the niche or subject of the website you are involved in. Again, a common mistake made by many article writers is to branch off into unrelated territory, spawning unrelated links to their website or diluting their own credibility with articles on things that have nothing to do with the core subject. Links established to your website or to you as an individual should always be as relevant as possible.…