With more and more writers using the internet as a source of information and facts, it has become imperative to ensure that what you read, use or cite is actually accurate. Few things can be more embarrassing for a writer than being told that the information you've based your writing upon is flawed. The internet can be a risky place to look for information these days. Despite there being many excellent, authoritative and reliable sites that writers can use with confidence, there is an even larger number of sites with little or no credentials whatsoever. These need to be treated with a degree of scepticism. Blogging has seen a significant rise in the number of sites and accessible pages purporting to be giving us the truth, the bare facts or that elusive scoop story. In truth, the writers of these blogs, in the majority of cases, will have no more authoritative sources or knowledge on the subject than you or

I might have. Many blog pages have been created for the vanity of the blogger himself or simply as a platform for advertising revenue, making the quality and accuracy of the content less important to the website owner. Looking further afield, sites like Wikipedia, while being excellent sources of detail and background information should also, and possibly suprisingly, be treated with a note of caution. While Wikipedia appears to be a very authoritative source and is fast becoming the definitive look-up encyclopedia of the web, we need to remember how it is produced and maintained. Anyone can edit a page on Wikipedia. You must therefore look to verify anything you read wherever possible. You will see though, that Wikipedia can sometimes show pages as being in need of proof of claims or or requiring verification. The site is somewhat self-regulated, but anyone can still provide content. In recent times, it has been common practice to look for corroboration of facts…

How many times have you trawled the web, looking for information only to find an article that looks like it was written by a four-year old child? With the rise of article marketing as a proven strategy for promoting websites and increasing traffic, there has been an explosion in the number of article-based websites and articles available. In many cases, however, this rise in the quantity of available web content has been at the expense of quality. There are a great many articles that are not providing the kind of positive promotion that webmasters are looking for. This is because the need to create backlinks is the primary reason for the article but also in part due to the poor standard of the writing in general. If you are writing an article to promote your business or website, you need to remember that the creation of a backlink is not the only reason for the article. You must ensure your

article shows you in a positive and professional light. Poorly written prose, badly constructed sentences and incorrect spelling will annoy your readers. They will serve only to detract from the image that you wish to portray. Readers will know if it was written in a hurry. Mistakes in your articles tell your potential customers that you didn't check them, and so that is the kind of service they can expect from you. Whether this is actually true or not is immaterial. That's the impression you give when you publish a badly written article. There are some simple things you can do to avoid this. Proofread your article. Never write an article and immediately submit it. Leave at least 30 minutes between finishing your draft and proofreading it. This ensures your mind has had a chance to focus on something else and that you've mentally 'dumped' the article content from your mind. You will have a better chance of finding errors…