How many times have you opened an auction in Ebay and been put off by a poor auction description? Lots of times I'll bet. The auction description, especially on Ebay, is a fundamental part of achieving a successful sale. If the description isn't right, no amount of pictures or repricing will get your item sold. So where do people go wrong? Firstly, make sure the standard of your writing is good. Ensure your spelling is always correct and that you write in clear, concise sentences. There is a tendency these days for people to write phrases to get their point across because 'people will know what I mean'. This couldn't be further from the truth. When parting with hard cash for any item, people want to know exactly what they are getting for their money. If you have not been clear or are relying on hinting at something, a potential buyer will just look elsewhere, rather than be bothered to

even ask you the question. So what does this tell you about the level of content you need to supply in your description? You need to supply as much information as possible without swamping the buyer in a sea of text and pictures. This is why your writing needs to be concise. You need to ensure that you get across the maximum amount of information in the shortest possible number of words. To illustrate the point, how many times have you seen an auction, or even a website that takes a full five or ten seconds to scroll down through. Ask yourself now, how many of those auctions or websites did you actually bother to read all the way through? The chances are that it's none, isn't it? From a practical point of view, you need to supply a good, accurate description of what it is you're selling. Your facts need to be correct at all times. If you are…