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10 Worst Internet Marketing Lies

Internet Marketing Lies

Internet Marketing has become a dirty word. Don’t get me wrong – it’s not that Internet marketing itself is bad. In fact, anything that is promoted or sold over the Internet can be claimed to have been marketed over the Internet, thus been sold through “Internet Marketing” or “IM.” But since anyone can anonymously run a business from the Internet, many scams and shady deali...

10 Worst Banner Ads

Banner Ads

Banner ads. We all see ‘em flickering at us as we surf the web. They’re on news sites, blogs, Facebook… oh just about everywhere. Some of us may actually use banner ads to get clicks to our sites. What’s the point of banner ads? For those of you who aren’t sure what the purpose of banner ads are, here’s a simple explaination. Banner ad are clickable online billboards. H...

The Three Pillars of Game Writing – Plot, Character, Lore – Extra Credits

game writing

Whеn реорlе talk about game writing, they usually tаlk аbоut іt аѕ іf it's оnе mоnоlіthіс thіng. It іѕ not. It'ѕ асtuаllу three mоnоlіthіс things! There аrе three dіѕtіnсt pillars thаt mаkе up what wе оff hаndеdlу call game wrіtіng: Plоt, Chаrасtеr, аnd Lore. Nоt all games need tо fосuѕ on аll оf these equally. In fасt, ѕоmе о...

Getting Things Done

Confident Writer

WAH! After spending the last hour and a half! (Yes, that is a mid-sentence exclamation point because I’m upset!) writing this article, WordPress lost it in the save! I feel it’s important enough though that I’m going to rewrite it. Please pardon any typos, I don’t have time to edit. I’ve got a penchant for time & organization management lately. Well, I hope the things I’m learn...

Top Reasons Why Your Small Business Website Needs a Blog

Small Business Website Needs a Blog

Blogging. Everybody’s doing it. Or are they? Well if they aren’t, they should be. Especially small businesses. Blogging is one—if not the—most valuable marketing tools a business has to engage with its customers. Today’s blogs are pieces of “digi-literature” that are changing the way businesses work and connect with the consumer. What is a blog? The word blog is short ...

What Makes Your Small Business Unique

Small Business

Every small business is unique. It has its own product or service, its own image or look and its own message. As a writer, I help business owners craft compelling communications that will resonate with their customers. When getting to know a client, one of the first things I ask is what makes their business special? What separates them from their competition? While that sounds like an e...

The Benefits of Social Media Marketing

Social Media Marketing

Let’s face it. We live in a society obsessed with social media. There’s Facebook, Instagram, Facetime, YouTube, Flickr, LinkedIn, Vimeo and Twitter. All of these impact the way we do business. So how do you know which ones are right for you? Before you dive into the world of social media marketing you need to know more about it. When used properly, it can increase traffic to your website, ...

Ten Tips for Writing Better Business Emails

Writing Better Business Emails

The digital age has changed the way businesses communicate. Traditional, formal business letters used to be the norm. Not anymore. Now business emails rule the day. Because email is so accessible, inboxes are overflowing and people are more selective about what they read. That’s why your business emails have to stand out. These tips will help you create concise and engaging correspondence no...

Ten Things I Wish I Knew as a Beginning Writer

Beginning Writer

I’ve been writing for over 30 years. The writing bug bit me when I was about 10. I was away at summer camp for two weeks and my father, a professional writer, would write to me every day. He’d tell me about the goings-on at home and ask about camp life. At night, before lights out, I’d pick up pen and paper and write back. In one letter he wrote: “Gee, you write an interesting letter. ...

10 Titles that Drive Traffic to Your Blog

Drive Traffic to Your Blog

The headline is the most important part of your blog. It’s a promise to your readers. Its job is to clearly communicate the benefit you’ll deliver to them in exchange for their valuable time. A catchy title will grab the reader’s attention and drive traffic to your blog. Since eighty percent of visitors will read your headline and only twenty percent will read your entire blog, spend som...