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Bad advice for sales copy newbies

write-a-powerful-sales-copy

This is either a frustrated newbie crumpling a sales letter, or a very intricate origami piece. Today, I opened up an email from a self-professed marketing newbie asking if I’d look over his sales copy and give him my honest opinion. I could practically see his eager, smiling face as I opened up the the attachment he sent me. So what did I find when I looked at his draft...

3 Key Rules for all SEO Copywriters

3 Key Rules for all SEO Copywriters

Here’s my thoughts on little article I wrote a few months back on 3 Key Rules for SEO Copywriters : In many ways, an ‘SEO Copywriter’ seems like a paradox. Search Engine Optimizers are like builders – they build the traffic that comes to your site and usually just focus on getting the best quality and quantity of traffic. Copywriters are like artists – they weave words to persuade an...

Unfinished products profit

Unfinished products profit

What if I told you that instead of finishing that product you were working on, you should stop where you’re at right now, set up shop, and open your doors to paying members? Well a few weeks ago I would have been one of the first to say: “Buddy, you’re setting yourself up for disaster!” But Corbett Barr of ThinkTraffic.net has done just that. A while back, I wrote up an article f...

5 Quick n Easy Call to Action Phrases

Call to Action Phrases

Start Reading the Text Below You’ve heard me blather at you about using call to action phrases all the time. Why? Cause they’re so darn important! Your mind-blowing banner could have all the elements of a perfect ad, but if you don’t get the sale, then it’s pretty much a failure. And while call to actions don’t guarantee the sale, they tell your customer what to do. Whi...

10 Reasons Why You Should Use Social Media For Your Business

Social Media

A Text Book Example of the "I Figured Out How To Make Social Media Work For My Business" Victory Pose. For those of you living under a rock, social media marketing through sites such as twitter and face book has become a norm for anyone running a business. If you’re wondering what all the hoopla is, here’s a simple post that outlines the marketing phenomenon that is social media marketing....

3 Reasons why you should NOT choose a Niche

choose a Niche

Starting out – and choosing a niche already? Why not stab yourself in the foot instead. For those of you wondering, Niche: A specialized faucet within a larger market – i.e.”Weight loss for christian women” would be considered a niche of the weight loss market. Look, there’s a lot of fantastic arguments for specializing in a niche. Here’s some of them: When you work in a nich...

Easy Marketing Research – Go ahead stay under your rock

Easy Marketing Research

Mmm, you can almost taste the benefits from here. In a perfect world, a new client would come to you and say “I want you to write me up some copy for my product. I’ve done all the research on my target market and have compiled it here for your reading pleasure. Also, here’s a bagel.” However, I’ve come to terms with the fact that the world is not perfect, and bagels aren’t hande...

Can one little question hurt sales so much?

question

Do you use questions in your sales copy? If so… are you sure you know what you’re doing? Because frankly, when I first started out, I didn’t have a clue. I had no idea why so many of the older copywriters would ‘hem’ and ‘haw’ when asked the ‘question’ question. At the time, it seemed to me that questions would be a great way to engage the reader. After all, when ...

Checklist for Writing a Sales Letter

Writing a Sales Letter

NOTE: This is an outdated post. I don’t subscribe to the “sales letter forumla” idea – sales letters are much more organic. While there are factors that are commonly found in a sales letter, I find that going by a list or forumla stifles creativity – and potentially brilliant copy. However, there are useful tidbits still in this post, so feel free to read! When I write out my sale...

Becoming a Better Copywriter – An Intro to Copywriting Workout

Copywriting Workout

What if you could become the best at whatever you wanted to be? Would you eagerly await my next word? Wrinkle your nose at me? Roll your eyes? Consider what I’m asking. What IF you could temper and improve any skill you wanted? It’s easy to get caught up in the grind of day to day business activities. But improving your skill sets can carry on past your work into every aspect of your...