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The Benefits of Social Media Marketing

Social Media Marketing

Let’s face it. We live in a society obsessed with social media. There’s Facebook, Instagram, Facetime, YouTube, Flickr, LinkedIn, Vimeo and Twitter. All of these impact the way we do business. So how do you know which ones are right for you? Before you dive into the world of social media marketing you need to know more about it. When used properly, it can increase traffic to your website, ...

Ten Tips for Writing Better Business Emails

Writing Better Business Emails

The digital age has changed the way businesses communicate. Traditional, formal business letters used to be the norm. Not anymore. Now business emails rule the day. Because email is so accessible, inboxes are overflowing and people are more selective about what they read. That’s why your business emails have to stand out. These tips will help you create concise and engaging correspondence no...

Ten Things I Wish I Knew as a Beginning Writer

Beginning Writer

I’ve been writing for over 30 years. The writing bug bit me when I was about 10. I was away at summer camp for two weeks and my father, a professional writer, would write to me every day. He’d tell me about the goings-on at home and ask about camp life. At night, before lights out, I’d pick up pen and paper and write back. In one letter he wrote: “Gee, you write an interesting letter. ...

10 Titles that Drive Traffic to Your Blog

Drive Traffic to Your Blog

The headline is the most important part of your blog. It’s a promise to your readers. Its job is to clearly communicate the benefit you’ll deliver to them in exchange for their valuable time. A catchy title will grab the reader’s attention and drive traffic to your blog. Since eighty percent of visitors will read your headline and only twenty percent will read your entire blog, spend som...

4 Tips for Writing Killer Content

Killer Content

Focus on your customer What you like is irrelevant. Customers want to know exactly what your product or service is and how much it costs. If visitors to your site can’t find the information within the first few seconds, they’ll move on to your competition. So don’t bore them with unnecessary information. What you like is irrelevant Customers want to know exactly what your product o...

Ten Tips Towards Writing Impressively for Selling Goods Online

Selling Goods Online

1) Know your product well before sitting down to write on it. That way, you will write with conviction and authority. Quality writing will translate into quality traffic which largely means more sales. 2) Let the paragraphs be short. One paragraph should flow from the preceding one. 3) Use simple and direct language to inform and educate the prospect about the product's features, the tricks...

Technical Writers and Liability Your Downfall

Technical Writers and Liability

It's imperative that technical writers stick to the facts, and only the facts. All information published should be traceable back to original design or manufacturer's documentation. Wherever possible, technical documentation should be checked and approved by an appropriate engineering, design or technical body, usually someone of appropriate position within a design or development team for the pro...

Surely the Difference is Obvious

writing

The second major difference is in the source material for the writing. Again looking at creative writing, the writer may have no particular source information upon which to base their work. As the term suggests, the author may create the work from their own minds. Whilst some of the details or facts that a creative writer may use will be factual and could be checked, in the main, it is an art for...

Plagiarism in writing

Plagiarism

Do you know what plagiarism is? Have you ever been guilty of it? Did you know you were doing it at the time? Do you know what copyright is? The rise of writing as a hobby, especially internet blogging, has opened the door to plagiarism on an almost industrial scale. If you look 'plagiarize' up in the dictionary, the definition is "verb: take (the work or idea of someone else) and pass it off as ...

Language and grammar tips for writing grammar

writing grammar

Verbs One of the most common writing pitfalls writers is the use of passive versus active verbs. When speaking, most people tend to use active verbs without thinking, but when writing, many revert to a passive approach. This is a more formal style, which although suitable for some types of writing, can be boring and lifeless to the reader. To keep your writing lively and interesting, you should l...