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6 Key Reason Why SEO is Important For Small Business

SEO

73% of online activity is related to local content. Search Engine Optimization(SEO) is very familiar term in the world of web. Unfortunately, it is most misunderstood term but it plays the success of your online business. Without SEO your online business cannot be successful.Today we will discuss 6 key reason why SEO is important for small business. How will people find your services? ...

4 Reasons Why I Write Copy that Makes my Clients Rich

Copywriter Confessions 4 Reasons Why I Write Copy that Makes my Clients Rich

Randolf here is shocked by the questions. Or is looking for a fly. This is an interesting question that I hear a lot of people ask. If you’re a very good copywriter, you’re writing sales copy for products and likely making 5,6, or even 7 figures for your clients. In profits. However, in the best case scenarios, a high-end copywriter who is writing a direct mail piece for a larger com...

6 Powerful Sales Lessons You Can Learn From Door-to-Door Mormons

Door-to-Door Mormons

Note: This is not a religious commentary. This is a sales commentary. Now read and enjoy! From a sales perspective, their prospects are slim. They’re essentially door-to-door salesmen that are trying to sell you on faith. The ‘customers’ they encounter and why the sale is not an easy one: If you don’t believe in God, you’re irritated at the prospect of someone trying to get ...

How to start a copywriting swipe file

copywriting swipe file

First, the follow up to last week’s warm up: Our first copywriting workout warm-up was great. I’ve gotten a lot of emails from you and I fully appreciate your feedback and input! I’m thinking next time I’ll post the results at the end of the same post. But for now let’s try this: Results from last week’s Warm-up 1 It was very challenging for me NOT to backspace. As...

10 Worst Internet Marketing Lies

Internet Marketing Lies

Internet Marketing has become a dirty word. Don’t get me wrong – it’s not that Internet marketing itself is bad. In fact, anything that is promoted or sold over the Internet can be claimed to have been marketed over the Internet, thus been sold through “Internet Marketing” or “IM.” But since anyone can anonymously run a business from the Internet, many scams and shady deali...

10 Worst Banner Ads

Banner Ads

Banner ads. We all see ‘em flickering at us as we surf the web. They’re on news sites, blogs, Facebook… oh just about everywhere. Some of us may actually use banner ads to get clicks to our sites. What’s the point of banner ads? For those of you who aren’t sure what the purpose of banner ads are, here’s a simple explaination. Banner ad are clickable online billboards. H...

The Three Pillars of Game Writing – Plot, Character, Lore – Extra Credits

game writing

Whеn реорlе talk about game writing, they usually tаlk аbоut іt аѕ іf it's оnе mоnоlіthіс thіng. It іѕ not. It'ѕ асtuаllу three mоnоlіthіс things! There аrе three dіѕtіnсt pillars thаt mаkе up what wе оff hаndеdlу call game wrіtіng: Plоt, Chаrасtеr, аnd Lore. Nоt all games need tо fосuѕ on аll оf these equally. In fасt, ѕоmе о...

Getting Things Done

Confident Writer

WAH! After spending the last hour and a half! (Yes, that is a mid-sentence exclamation point because I’m upset!) writing this article, WordPress lost it in the save! I feel it’s important enough though that I’m going to rewrite it. Please pardon any typos, I don’t have time to edit. I’ve got a penchant for time & organization management lately. Well, I hope the things I’m learn...

Top Reasons Why Your Small Business Website Needs a Blog

Small Business Website Needs a Blog

Blogging. Everybody’s doing it. Or are they? Well if they aren’t, they should be. Especially small businesses. Blogging is one—if not the—most valuable marketing tools a business has to engage with its customers. Today’s blogs are pieces of “digi-literature” that are changing the way businesses work and connect with the consumer. What is a blog? The word blog is short ...

What Makes Your Small Business Unique

Small Business

Every small business is unique. It has its own product or service, its own image or look and its own message. As a writer, I help business owners craft compelling communications that will resonate with their customers. When getting to know a client, one of the first things I ask is what makes their business special? What separates them from their competition? While that sounds like an e...