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Is This Ad Ethical? An Example of Sneaky Ad Marketing Tactics

Sneaky Ad Marketing Tactics

Writing up a good ad is only half the battle of getting business. A clever marketer can write up an eye-grabbing ad and be able to place it in a prime location. Last week, I was looking at several low-fat dinner recipes online when I came across this: Oh Sees... why must you be so cruel? Those sneaky son-uva-guns. Hiding amongst all the weight loss ads is an ad for ‘Sees Candy an...

Conversion Critiques Creating Website Text That Works

Creating Website Text

I will be trying out Videos for next week’s conversion critique. For this week however – we will go ahead with the old format. Today we’re cracking down on two different sites at once… Bamboo sites to be specific. So grab your favorite panda and let’s get started! Today’s Focus: Front page sales content and how to make your text convert better The purpose of the sales copy is...

One simple fact that will help you make more money

make more money

When it comes to running a business, there seems to be a vast and endless universe of methods and techniques. The most daunting task is sorting through the massive amounts of information you get. Should you start a website? Do you sign up as an LLC? Do you run ads in the paper or try mailers? It can be overwhelming. I know – when I started out as a copywriter, I felt crushed under t...

Copywriting workout – How to write out a sales letter

sales letter

Also known as “Dammit, my Hand Hurts!” So we’ve let our muscles get a bit flabby… but no more! Time to hop onto this horse and keep going. You have a nice collection of swipe files at this point I’d hope. If you don’t, that’s okay, I’ll be providing some material for you to use in the next workout. “Writing it Out” Time Required: 30 minutes to a couple hours, de...

3 Things You Need for Good Copy

A Place to Write

This post is almost as short and sweet as this gnome - and only half as scary. For lack of more time, this week’s post is short and sweet. Some hot-shots like to frame copywriting as the magic tool that instantly generates sales. While I appreciate the bid of confidence, I’m sorry to say that copywriting itself won’t help you make money. You need several factors working together. ...

How To Writing Video Game Script

game writing

In novels including a thriller, the struggle is the homicide which the protagonist has to remedy; in a thriller, it’s the ticking bomb below the White House that the hero wishes to defuse. And the identical struggle is the basis for a number of the first-class video game memories. Because the video game participant has picked to make, you will need to create go with the flow charts that show...

Does your writing have personality?

writing have personality

Hi there! I’m not Danielle, but I’m a remarkable simulation. Her shorter, incredibly-stacked, understudy. My name is Lauren. Obviously you’re a reader with fine taste. I mean, you’re here, aren’t you? And chances are you’ve been here before! So what keeps you coming back again and again? I’d be willing to bet it’s because this Blog has personality. Getting to Know You, Ge...

Did You Know Features Can Be As Important As Benefits?

Features

Pinion Steering! Oh boy! I’m a subscriber to Bob Bly’s newsletter. If you’re not subscribed, I recommend you go sign up. While he does market things to you from time to time, he also shares actionable, valuable copywriting information. So why am I promoting Bly? He recently sent some information in one of his newsletters that was so insightful, I felt the need to share it with yo...

Keeping Your Business Special

original

ClipArt fireworks. 'Cause we're classy. The following article is a guest post by Lauren Tharp of LittleZotz Writing. Enjoy! The town I’m living in has ruined fireworks for me. Let me back up. In my hometown, we had a fireworks show once per year: On the Fourth of July (the United States’ Independence Day). And they were beautiful. I looked forward to them all year. They were sp...

5 Secrets Your Copywriter Probably Wont Tell You

Copywriter Confessions 4 Reasons Why I Write Copy that Makes my Clients Rich

I found this in some sort of shiny box labeled "Ark"... wonder what that meant. Writers are very unique creatures. We paint scenes of war, of love, of emotion and turmoil, and of calm… and usually we accomplish this in the quiet solitude of our writing lair. Copywriters even more so. Copy drives the media, copy sells products, copy keeps businesses in business. And yet, we accomplish this wi...