Imagine for a minute that you are a librarian but not a normal one you are a librarian for every book in the world. People depend on you every day to find the exact book they need. How do you do it? You need a system you need to know what is inside every book. Also, you need to know how books relate to each other in your system. Needs to take a lot of information and spit up the best answers to user’s questions.
It is not an easy job, search engines like Google and Bing are the librarians on the Internet. Their systems collect information about every page on the web. So they can help people find exactly what they are looking for. In every search engine has a secret recipe call the algorithm for turning all that information into useful search results. Now if you own a website then search results matter to you. When your pages have higher rankings they help more people to find you. The key to higher rankings is making sure your website has the ingredients that follow every search engine.
Search engines want every website always should follow their algorithm. This is called search engine optimization or SEO. As it turns out most to the big ingredients, are known for online business.
Let’s take a look, first of all, words matter. Search engines account for every word on the web. This way when someone searches for shoe repair the search engines can array results to only the pages that are about those words.
Second, titles matter, each page on the web has an official title. That you maybe not ever see it because it is in the code. Search engines pay a lot of attention to page titles because they often summarized the page like a book’s title.
Links Plays Vital Role:
Third, links between websites matter. When one web page links to another it’s usually a recommendation, telling readers this site has good information. A web page with a lot of links coming to it can look good to search engines. But some people try to fool the search engines by creating or buying bogus links all over the web. These links point to their own website. Usually, search engines can detect when a site has a lot of link from other websites. To prevent this unusual action now search engines become smarter than before. They only give much weight links from trustworthy sites.
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Anchor Text Matters To SEO:
Fourth, the words that are used in links matter to SEO. If your web page says amazon has lots of smartphones and the word smartphone is linked, search engines can establish that Amazon.com is related to the word smartphone .This way when someone searches for a smartphone that site will rank well.
Search Engine Keep Track Your Reputation:
Finally, search engines care about reputation. Sites with a consistent record a fresh engaging content get preference. Growing numbers of quality links may be considered a rising star and do well in search rankings.
These are just the basics and the search engine algorithms are refined and changed all the time. Good SEO is about making sure your website has great content that supported by the ingredients that search engines need for their criteria.
So, now you have a very basic idea about the importance of search engine optimization. If you run an online business always take care of your website’s SEO performances. Remember without SEO no one will find you online. To build successful online business always keep tracking your SEO campaign.