How To Write An Internet Press Release Part

Press release are a great way to let the entire internet world about something big that just happened or something big that is about to happen. Maybe your organization has just won a major award for something. Or maybe you are about to launch a new product. Press releases get indexed by the search engines and help you to achieve your number one goal and that is to drive traffic to your site or sites. Personally I use press releases just before I am about to start another large article series. Many of my series are 10 to twenty articles long.

Why Should You Write Them

Writing press releases can be very beneficial to your business in so many ways. Many editors will look at your press release. If they feel it is going to get people interested then they will publish it into their ezines. By doing that you are ensuring yourself free traffic. It is also another link to your website and most of us know what that means. The more positive links you have to your site the more times the search engines are going to pick it up thus moving it higher in the rankings. Finally I would like to think you are running an honest no scam business. By issuing press releases you can keep your business fresh. Your loyal customers will see the growth and remain loyal while knew customers will realize that this is possibly something they should be looking at.

Press Release
Press Release

How Should I Write Them.

Well practise does make perfect. The more you write the better you will get at it. The most important thing you have to remember is that a press release is not meant to be an advertisement. If you want to put it out that way chances are it will get rejected and even if it does get released publishers won’t be interested because they are looking for content that will provide value for their readers. You’re not writing a book. You want to keep your releases to one page and two at a maximum. Don’t wreck your credibility with the publishers and readers. Just be honest. You can use some hype but don’t lie or embellish. You also want to be straight forward and to the point. A press release isn’t the place to pretty up your story. Write it in a way that everyone can understand. You have to remember your going to have everyone from teenage dropouts to doctors reading your press release. I don’t care what you are selling you need to make your press release go out to everyone. If it is directed towards a certain audience it’s going to look too much like an advertisement.

For me press releases have become a great source of traffic. Especially when I am about to start a new article series. Anyone who has read my prior series usually watch for the next one to come out and with the right keywords anyone looking for something in particular might come along my release thus possibly adding another customer.

Press releases are a great way to let the entire internet world know about something big that just happened or something big that is about to happen. Maybe your organization has just won a major award for something. Or maybe you are about to launch a new product. Press releases get indexed by the search engines and help you to achieve your number one goal and that is to drive traffic to your site or sites. Personally I use press releases just before I am about to start a new article series. Many of my series are 10 to 20 articles long.

The Body

FOR IMMEDIATE RELEASE should always be your header. You need a headline. It should be in bold writing, it should be short but powerful. Never send a press release without a dateline. Now you have the body. It only needs to be a couple of paragraphs to be effective. First paragraph should answer who, what, where, when and why. The second should give a few more details. Your boilerplate should remain the same on all your press releases. It gives a brief description about who you are and what you do. Finally you should put your contact info in. This should include name address, phone number, email and website.

Keywords

Remember that its not only humans but machines reading your press release as well so your going to want to make it compatible to both. Keywords are the key. Make sure there relevant to your press release and remember no more than 5 percent of your writing should be key words. Also make sure you know how to place your keywords into header tags.

Now You Want To Promote

The most effective way to promote your press releases is through on line press release services. There are many out there. Go ahead and search “press release submission”. Another way is that you can send them to your editors by email or just create links off of your site to them.

For me press releases have become a great source of traffic. Especially when I am about to start a new article series. Anyone who has read my prior series usually watch for the next one to come out and with the right keywords anyone looking for something in particular might come along my release thus adding another potential client.

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