If you’re involved in the running or design of a website these days, you will undoubtedly have wondered at some time how to increase the traffic to your pages. Bloggers all over the world are wondering every day how they can propel their blog pages to internet stardom by gaining huge amounts of visitor traffic.
Although the art of Search Engine Optimisation (SEO) is still largely a black art to many amateur webmasters, there seems to be a growing consensus of opinion among those that specialise in SEO that content, and specifically high quality written content, is one of the main keys to gaining traffic today.
Here’s how it seems to work in broad terms. A web page needs to have a reason for being there. The big search engines like Google, MSN and Yahoo prefer that reason to be the distribution of good quality, written informational content. When the search engines come across good quality content in large quantities, they will rank the web page or site higher than others with lesser quantities or lesser quality content. This means that the higher ranked web page will appear higher up in the search engine result listings for web surfers searching on the relevant keywords; the ultimate goal being to arrive at the top of that list, and stay there. That isn’t the only criteria though, the Google algorithm, for example, apparently also takes outgoing and incoming links into consideration.
So what does this mean for the writer? In simple terms, this means that the role of the writer is of increasing importance in the production of web pages and specifically written web page textual content. Having lots of text and articles is no longer enough though. The content has to be well written, well researched and of a generally very high quality to compete in today’s SEO stakes. This places the experienced writer in a prime position to gain work producing general web content, page copy and informational articles. This is borne out in the number of ads in freelance websites looking for experienced web content writers, but in truth, web content writing is no different to general writing provided you make yourself aware of how to present and structure your writing. For example, take a look at one of our web writing articles for some basic pointers in how to get your information across on web pages.
It’s now therefore, more important than ever that the internet content writer is able to fully understand how to write and how to ensure their writing is of the highest quality. It’s no longer acceptable or advisable for a website just to publish whatever content it can get. Webmasters are becoming increasingly fussy about what they will and will not publish: just look at the article marketing websites and see how hard it can be sometimes to have your articles published. Every writer, professional, freelance or amateur, needs to ensure they take heed of the basics. There is no shortage of free writing advice out there, so there really is no excuse. There’s also no shortage of writers; so make sure yours is the best it can be.
Sites like FreeWritingAdvice.com make it easier for the web page writer to get simple, straight forward advice on how to construct, edit and publish their writing to ensure it’s of the highest standard they can achieve.