The headline is the most important part of your blog. It’s a promise to your readers. Its job is to clearly communicate the benefit you’ll deliver to them in exchange for their valuable time. A catchy title will grab the reader’s attention and drive traffic to your blog. Since eighty percent of visitors will read your headline and only twenty percent will read your entire blog, spend som...
Focus on your customer What you like is irrelevant. Customers want to know exactly what your product or service is and how much it costs. If visitors to your site can’t find the information within the first few seconds, they’ll move on to your competition. So don’t bore them with unnecessary information. What you like is irrelevant Customers want to know exactly what your product o...
1) Know your product well before sitting down to write on it. That way, you will write with conviction and authority. Quality writing will translate into quality traffic which largely means more sales. 2) Let the paragraphs be short. One paragraph should flow from the preceding one. 3) Use simple and direct language to inform and educate the prospect about the product's features, the tricks...
It's imperative that technical writers stick to the facts, and only the facts. All information published should be traceable back to original design or manufacturer's documentation. Wherever possible, technical documentation should be checked and approved by an appropriate engineering, design or technical body, usually someone of appropriate position within a design or development team for the pro...
The second major difference is in the source material for the writing. Again looking at creative writing, the writer may have no particular source information upon which to base their work. As the term suggests, the author may create the work from their own minds. Whilst some of the details or facts that a creative writer may use will be factual and could be checked, in the main, it is an art for...
Do you know what plagiarism is? Have you ever been guilty of it? Did you know you were doing it at the time? Do you know what copyright is? The rise of writing as a hobby, especially internet blogging, has opened the door to plagiarism on an almost industrial scale. If you look 'plagiarize' up in the dictionary, the definition is "verb: take (the work or idea of someone else) and pass it off as ...
Verbs One of the most common writing pitfalls writers is the use of passive versus active verbs. When speaking, most people tend to use active verbs without thinking, but when writing, many revert to a passive approach. This is a more formal style, which although suitable for some types of writing, can be boring and lifeless to the reader. To keep your writing lively and interesting, you should l...
Press release are a great way to let the entire internet world about something big that just happened or something big that is about to happen. Maybe your organization has just won a major award for something. Or maybe you are about to launch a new product. Press releases get indexed by the search engines and help you to achieve your number one goal and that is to drive traffic to your site or sit...
If you're involved in the running or design of a website these days, you will undoubtedly have wondered at some time how to increase the traffic to your pages. Bloggers all over the world are wondering every day how they can propel their blog pages to internet stardom by gaining huge amounts of visitor traffic. Although the art of Search Engine Optimisation (SEO) is still largely a black art to m...
Article marketing has become an accepted and successful means of generating website traffic or establishing yourself as a niche expert on the internet. Looking at the forums for web copywriters and Search Engine Optimisation (SEO) specialists, there is still a lot of confusion in many people's minds on exactly how to embark on this. You need a strategy. This article will hopefully give you some ...