Copywriting

3 Reasons why you should NOT choose a Niche

choose a Niche

Starting out – and choosing a niche already? Why not stab yourself in the foot instead. For those of you wondering, Niche: A specialized faucet within a larger market – i.e.”Weight loss for christian women” would be considered a niche of the weight loss market. Look, there’s a lot of fantastic arguments for specializing in a niche. Here’s some of them: When you work in a nich...

Easy Marketing Research – Go ahead stay under your rock

Easy Marketing Research

Mmm, you can almost taste the benefits from here. In a perfect world, a new client would come to you and say “I want you to write me up some copy for my product. I’ve done all the research on my target market and have compiled it here for your reading pleasure. Also, here’s a bagel.” However, I’ve come to terms with the fact that the world is not perfect, and bagels aren’t hande...

Can one little question hurt sales so much?

question

Do you use questions in your sales copy? If so… are you sure you know what you’re doing? Because frankly, when I first started out, I didn’t have a clue. I had no idea why so many of the older copywriters would ‘hem’ and ‘haw’ when asked the ‘question’ question. At the time, it seemed to me that questions would be a great way to engage the reader. After all, when ...

Checklist for Writing a Sales Letter

Writing a Sales Letter

NOTE: This is an outdated post. I don’t subscribe to the “sales letter forumla” idea – sales letters are much more organic. While there are factors that are commonly found in a sales letter, I find that going by a list or forumla stifles creativity – and potentially brilliant copy. However, there are useful tidbits still in this post, so feel free to read! When I write out my sale...

Becoming a Better Copywriter – An Intro to Copywriting Workout

Copywriting Workout

What if you could become the best at whatever you wanted to be? Would you eagerly await my next word? Wrinkle your nose at me? Roll your eyes? Consider what I’m asking. What IF you could temper and improve any skill you wanted? It’s easy to get caught up in the grind of day to day business activities. But improving your skill sets can carry on past your work into every aspect of your...

10 Tips For Creating Amazing Headlines

Amazing Headlines

I’ve said this many times before, and I’ll say it many times again: The most important part of any ad or copy is the headline. Most customers will only skim your writing, and end up reading whatever is bolded or in a larger font. Often, your customers will make their purchase decision based entirely on your headline! Now you’re starting to understand how important headlines are to your sale...

Angry Clients and How To Deal With Them

Angry Clients and How To Deal With Them

Why So Angry? You’re calmly doing your work when your email client notifies you of a new message in your inbox. It’s from one of your clients. You open it. Suddenly, your vision is flooded by an incomprehensible combination of CAPS and seething remarks. You practically reel from the burst of negative energy that threatens to jump from the screen and smack you in the face. You have no idea...

A Step-by-Step Guide on Getting Better-Than-Crack Testimonials

EL-Testimonials

As with anything in life, there’s a right way and a wrong way to do something. Even something as mundane as collecting a testimonial. But why should we care about how a testimonial turns out? To answer that I’ll ask you another question: Does the idea of making more money sound fairly appealing to you? Well then if so, you should probably care about getting the right testimonials....

4 Reasons Why I Write Copy that Makes my Clients Rich

Copywriter Confessions 4 Reasons Why I Write Copy that Makes my Clients Rich

Randolf here is shocked by the questions. Or is looking for a fly. This is an interesting question that I hear a lot of people ask. If you’re a very good copywriter, you’re writing sales copy for products and likely making 5,6, or even 7 figures for your clients. In profits. However, in the best case scenarios, a high-end copywriter who is writing a direct mail piece for a larger com...

6 Powerful Sales Lessons You Can Learn From Door-to-Door Mormons

Door-to-Door Mormons

Note: This is not a religious commentary. This is a sales commentary. Now read and enjoy! From a sales perspective, their prospects are slim. They’re essentially door-to-door salesmen that are trying to sell you on faith. The ‘customers’ they encounter and why the sale is not an easy one: If you don’t believe in God, you’re irritated at the prospect of someone trying to get ...