Copywriting

3 Ways to Get Over Freelancer Anxiety

Freelancer

You’ve just finished a project. The client loves it, the invoice is paid in full, and for a few glowing seconds, all seems well in life. Then, suddenly panic sets in. Where am I going to get my next project from? I have some clients now, but maybe I need to get more? Then, a single thought runs through your head: “MUST. WORK. NOW!” If you’re a freelancer, you’ve probably had one o...

Copywriting workout – How to write out a sales letter

sales letter

Also known as “Dammit, my Hand Hurts!” So we’ve let our muscles get a bit flabby… but no more! Time to hop onto this horse and keep going. You have a nice collection of swipe files at this point I’d hope. If you don’t, that’s okay, I’ll be providing some material for you to use in the next workout. “Writing it Out” Time Required: 30 minutes to a couple hours, de...

3 Things You Need for Good Copy

A Place to Write

This post is almost as short and sweet as this gnome - and only half as scary. For lack of more time, this week’s post is short and sweet. Some hot-shots like to frame copywriting as the magic tool that instantly generates sales. While I appreciate the bid of confidence, I’m sorry to say that copywriting itself won’t help you make money. You need several factors working together. ...

Did You Know Features Can Be As Important As Benefits?

Features

Pinion Steering! Oh boy! I’m a subscriber to Bob Bly’s newsletter. If you’re not subscribed, I recommend you go sign up. While he does market things to you from time to time, he also shares actionable, valuable copywriting information. So why am I promoting Bly? He recently sent some information in one of his newsletters that was so insightful, I felt the need to share it with yo...

5 Secrets Your Copywriter Probably Wont Tell You

Copywriter Confessions 4 Reasons Why I Write Copy that Makes my Clients Rich

I found this in some sort of shiny box labeled "Ark"... wonder what that meant. Writers are very unique creatures. We paint scenes of war, of love, of emotion and turmoil, and of calm… and usually we accomplish this in the quiet solitude of our writing lair. Copywriters even more so. Copy drives the media, copy sells products, copy keeps businesses in business. And yet, we accomplish this wi...

Bad advice for sales copy newbies

write-a-powerful-sales-copy

This is either a frustrated newbie crumpling a sales letter, or a very intricate origami piece. Today, I opened up an email from a self-professed marketing newbie asking if I’d look over his sales copy and give him my honest opinion. I could practically see his eager, smiling face as I opened up the the attachment he sent me. So what did I find when I looked at his draft...

3 Key Rules for all SEO Copywriters

3 Key Rules for all SEO Copywriters

Here’s my thoughts on little article I wrote a few months back on 3 Key Rules for SEO Copywriters : In many ways, an ‘SEO Copywriter’ seems like a paradox. Search Engine Optimizers are like builders – they build the traffic that comes to your site and usually just focus on getting the best quality and quantity of traffic. Copywriters are like artists – they weave words to persuade an...

Unfinished products profit

Unfinished products profit

What if I told you that instead of finishing that product you were working on, you should stop where you’re at right now, set up shop, and open your doors to paying members? Well a few weeks ago I would have been one of the first to say: “Buddy, you’re setting yourself up for disaster!” But Corbett Barr of ThinkTraffic.net has done just that. A while back, I wrote up an article f...

5 Quick n Easy Call to Action Phrases

Call to Action Phrases

Start Reading the Text Below You’ve heard me blather at you about using call to action phrases all the time. Why? Cause they’re so darn important! Your mind-blowing banner could have all the elements of a perfect ad, but if you don’t get the sale, then it’s pretty much a failure. And while call to actions don’t guarantee the sale, they tell your customer what to do. Whi...

10 Reasons Why You Should Use Social Media For Your Business

Social Media

A Text Book Example of the "I Figured Out How To Make Social Media Work For My Business" Victory Pose. For those of you living under a rock, social media marketing through sites such as twitter and face book has become a norm for anyone running a business. If you’re wondering what all the hoopla is, here’s a simple post that outlines the marketing phenomenon that is social media marketing....