Copywriting

Checklist for Writing a Sales Letter

Writing a Sales Letter

NOTE: This is an outdated post. I don’t subscribe to the “sales letter forumla” idea – sales letters are much more organic. While there are factors that are commonly found in a sales letter, I find that going by a list or forumla stifles creativity – and potentially brilliant copy. However, there are useful tidbits still in this post, so feel free to read! When I write out my sale...

Becoming a Better Copywriter – An Intro to Copywriting Workout

Copywriting Workout

What if you could become the best at whatever you wanted to be? Would you eagerly await my next word? Wrinkle your nose at me? Roll your eyes? Consider what I’m asking. What IF you could temper and improve any skill you wanted? It’s easy to get caught up in the grind of day to day business activities. But improving your skill sets can carry on past your work into every aspect of your...

10 Tips For Creating Amazing Headlines

Amazing Headlines

I’ve said this many times before, and I’ll say it many times again: The most important part of any ad or copy is the headline. Most customers will only skim your writing, and end up reading whatever is bolded or in a larger font. Often, your customers will make their purchase decision based entirely on your headline! Now you’re starting to understand how important headlines are to your sale...

Angry Clients and How To Deal With Them

Angry Clients and How To Deal With Them

Why So Angry? You’re calmly doing your work when your email client notifies you of a new message in your inbox. It’s from one of your clients. You open it. Suddenly, your vision is flooded by an incomprehensible combination of CAPS and seething remarks. You practically reel from the burst of negative energy that threatens to jump from the screen and smack you in the face. You have no idea...

A Step-by-Step Guide on Getting Better-Than-Crack Testimonials

EL-Testimonials

As with anything in life, there’s a right way and a wrong way to do something. Even something as mundane as collecting a testimonial. But why should we care about how a testimonial turns out? To answer that I’ll ask you another question: Does the idea of making more money sound fairly appealing to you? Well then if so, you should probably care about getting the right testimonials....

4 Reasons Why I Write Copy that Makes my Clients Rich

Copywriter Confessions 4 Reasons Why I Write Copy that Makes my Clients Rich

Randolf here is shocked by the questions. Or is looking for a fly. This is an interesting question that I hear a lot of people ask. If you’re a very good copywriter, you’re writing sales copy for products and likely making 5,6, or even 7 figures for your clients. In profits. However, in the best case scenarios, a high-end copywriter who is writing a direct mail piece for a larger com...

6 Powerful Sales Lessons You Can Learn From Door-to-Door Mormons

Door-to-Door Mormons

Note: This is not a religious commentary. This is a sales commentary. Now read and enjoy! From a sales perspective, their prospects are slim. They’re essentially door-to-door salesmen that are trying to sell you on faith. The ‘customers’ they encounter and why the sale is not an easy one: If you don’t believe in God, you’re irritated at the prospect of someone trying to get ...

How to start a copywriting swipe file

copywriting swipe file

First, the follow up to last week’s warm up: Our first copywriting workout warm-up was great. I’ve gotten a lot of emails from you and I fully appreciate your feedback and input! I’m thinking next time I’ll post the results at the end of the same post. But for now let’s try this: Results from last week’s Warm-up 1 It was very challenging for me NOT to backspace. As...

10 Worst Banner Ads

Banner Ads

Banner ads. We all see ‘em flickering at us as we surf the web. They’re on news sites, blogs, Facebook… oh just about everywhere. Some of us may actually use banner ads to get clicks to our sites. What’s the point of banner ads? For those of you who aren’t sure what the purpose of banner ads are, here’s a simple explaination. Banner ad are clickable online billboards. H...