Article Writing

Conversion Critiques Creating Website Text That Works

Creating Website Text

I will be trying out Videos for next week’s conversion critique. For this week however – we will go ahead with the old format. Today we’re cracking down on two different sites at once… Bamboo sites to be specific. So grab your favorite panda and let’s get started! Today’s Focus: Front page sales content and how to make your text convert better The purpose of the sales copy is...

Does your writing have personality?

writing have personality

Hi there! I’m not Danielle, but I’m a remarkable simulation. Her shorter, incredibly-stacked, understudy. My name is Lauren. Obviously you’re a reader with fine taste. I mean, you’re here, aren’t you? And chances are you’ve been here before! So what keeps you coming back again and again? I’d be willing to bet it’s because this Blog has personality. Getting to Know You, Ge...

Getting Things Done

Confident Writer

WAH! After spending the last hour and a half! (Yes, that is a mid-sentence exclamation point because I’m upset!) writing this article, WordPress lost it in the save! I feel it’s important enough though that I’m going to rewrite it. Please pardon any typos, I don’t have time to edit. I’ve got a penchant for time & organization management lately. Well, I hope the things I’m learn...

Top Reasons Why Your Small Business Website Needs a Blog

Small Business Website Needs a Blog

Blogging. Everybody’s doing it. Or are they? Well if they aren’t, they should be. Especially small businesses. Blogging is one—if not the—most valuable marketing tools a business has to engage with its customers. Today’s blogs are pieces of “digi-literature” that are changing the way businesses work and connect with the consumer. What is a blog? The word blog is short ...

What Makes Your Small Business Unique

Small Business

Every small business is unique. It has its own product or service, its own image or look and its own message. As a writer, I help business owners craft compelling communications that will resonate with their customers. When getting to know a client, one of the first things I ask is what makes their business special? What separates them from their competition? While that sounds like an e...

The Benefits of Social Media Marketing

Social Media Marketing

Let’s face it. We live in a society obsessed with social media. There’s Facebook, Instagram, Facetime, YouTube, Flickr, LinkedIn, Vimeo and Twitter. All of these impact the way we do business. So how do you know which ones are right for you? Before you dive into the world of social media marketing you need to know more about it. When used properly, it can increase traffic to your website, ...

Ten Tips for Writing Better Business Emails

Writing Better Business Emails

The digital age has changed the way businesses communicate. Traditional, formal business letters used to be the norm. Not anymore. Now business emails rule the day. Because email is so accessible, inboxes are overflowing and people are more selective about what they read. That’s why your business emails have to stand out. These tips will help you create concise and engaging correspondence no...