A Badly Written Article is Anything but a Good Advert

How many times have you trawled the web, looking for information only to find an article that looks like it was written by a four-year old child? With the rise of article marketing as a proven strategy for promoting websites and increasing traffic, there has been an explosion in the number of article-based websites and articles available. In many cases, however, this rise in the quantity of available web content has been at the expense of quality. There are a great many articles that are not providing the kind of positive promotion that webmasters are looking for. This is because the need to create backlinks is the primary reason for the article but also in part due to the poor standard of the writing in general.

If you are writing an article to promote your business or website, you need to remember that the creation of a backlink is not the only reason for the article. You must ensure your article shows you in a positive and professional light. Poorly written prose, badly constructed sentences and incorrect spelling will annoy your readers. They will serve only to detract from the image that you wish to portray. Readers will know if it was written in a hurry. Mistakes in your articles tell your potential customers that you didn’t check them, and so that is the kind of service they can expect from you.


Whether this is actually true or not is immaterial. That’s the impression you give when you publish a badly written article. There are some simple things you can do to avoid this.

Proofread your article.

Never write an article and immediately submit it. Leave at least 30 minutes between finishing your draft and proofreading it. This ensures your mind has had a chance to focus on something else and that you’ve mentally ‘dumped’ the article content from your mind. You will have a better chance of finding errors or problems if you take a break first.

Take a look at our editing and proofreading page for advice on revisiting and improving your work.

Check and correct your spelling.

With modern spelling checker software being readily available, there really is no excuse for allowing incorrect spelling to remain in your article. If you are unsure of the spelling of particular word, check a dictionary, but be aware of homophones and how they can de-rail your efforts. You should make sure you are aware of the limitations of automated spell-checkers though, and use them appropriately.

Get some advice on language and punctuation.

Look at your favourite published writers for some idea of how they construct their sentences and the types of words that they use. There are lots of places on the internet that have excellent free advice on what to look for and how to improve it. be wary of slavishly trying to reprduce a writing style that you like. Your writing will suffer for it. Let your own style shine through wherever possible. Examine and improve your use of language and punctuation.

Check your facts.

People aren’t really incredibly interested in your opinion. It isn’t worth any more than theirs. Most readers of non-fiction articles will be looking for cold, hard facts. Make sure you can back up any claims or conclusions that you make with evidence. If you have the facts, and are willing to reference sources, your article will be much more authoritative and therefore more highly regarded on the net. This will also make readers more likely to bookmark it on one of the myriad of social bookmarking sites. This will drive yet more traffic to your web pages.

All of the areas I have mentioned are important and when addressed together will ensure that your article is the best it can be. Only then will the article be a positive reflection on you, your business and your website.

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